LINES OF ORIGIN

Step into the world of Jaguar TCS Racing and experience the thrill of Formula E like never before. In a mesmerising, immersive space inspired by the car’s sleek, futuristic livery, visitors become part of the action - living the story of one of the most cutting-edge teams in motorsport and feeling the pulse of the world’s most electrifying racing series.

Agency: Avantgarde

Role: Creative Concept Lead