INSPIRED BY EQ
About
The “Inspired by EQ” campaign brought Mercedes‑Benz’s electric sub‑brand to life, connecting sustainable, contemporary values with a young, urban audience. Through portrait films of inspirational leaders and an immersive, interactive roadshow across digital and physical spaces, consumers stepped into their stories - experiencing the brand, the vision, and the values as one seamless, unforgettable journey.
Agency: Avantgarde
Role: Creative Direction and Conceptual Storytelling, Screenwriting and Film Direction
Crew:
Production - Avantgarde
Producer - Johannes Hutner, Michael Retzer
Production Assistant - Stefanie Ganzer
DoP - Lorenz Weissfuss, Kwami Tendar
2nd Unit - Cory Wagner
Camera Assistant & BTS - Tobias Nickel
Edit - Kwami Tendar, Cory Wagner
Colours - Kwami Tendar, Cory Wagner, Tobias Nickel
Sounddesign - Kwami Tendar, Cory Wagner
Talents: Stefanie Giesinger, Verena Pausder, Friedeman Karig, Joy Denalane, Sebastian Steudtner, Niko Rittenau