TEMPLETON Y*U REBRAND

Snowboarding has always been about more than a sport. It is about discovery and finding a true NEW. And everyones NEW is different. This one is about Y*U. We reinvented the Snowboard brand Templeton from the cradle and transform its values from sports brand towards progressive, inclusive fashion brand, designed for people who strive for self-discovery. We reshaped values, identity, design, tone of voice, press work website, physical experiences and more for a progressive audience.

Role: Creative Direction & Film Direction

Collaborators:
Producer - Anna Sophie Meyer, Daniel Friedl and Marinus Schuster
Art Direction - Anna Sophie Meyer
DoP - Kwami Tendar
Edit - Kwami Tendar
Voiceover - Seraphina Schweiger
Photographer - Niklas Niessner
Styling - Andrea Tzelepides
Hair & MakeUp - Milka Babin
Design Team - Benedikt Hofer & Nic Maier
Tiger Model MGMT Talents - Yao Shiao, Nicolas Marusa

Timeline: 3 Months