LINES OF ORIGIN
Step into the world of Jaguar TCS Racing and experience the thrill of Formula E like never before. In a mesmerising, immersive space inspired by the car’s sleek, futuristic livery, visitors become part of the action - living the story of one of the most cutting-edge teams in motorsport and feeling the pulse of the world’s most electrifying racing series.
SCOPE OF WORK
CREATIVE CONCEPT DEVELOPMENT
EXPERIENCE & JOURNEY DESIGN
ART DIRECTION & VISUAL IDENTITY
STORY DEVELOPMENT
QUALITY CONTROL & FINAL DELIVERY
AGENCY
AVANTGARDE
ROLE
CREATIVE DIRECTOR
RESPONSIBILITY
CONCEPT & CREATION DEVELOPMENT
CONSUMER EXPERIENCE & CONSUMER JOURNEY DEVELOPMENT
CREATIVE OVERSIGHT ACROSS DISCIPLINES
PRODUCTION ALIGNMENT
