ICONS UNITED

United under the iconic star, mercedes-benz brought its most luxurious and style-defining brands together for a three-day celebration in the heart of munich. Each night was dedicated to a legend - amg, maybach, and g-class - creating a trilogy of immersive experiences. Unforgettable moments, including appearances and speeches by global voices like lewis hamilton and will.i.am, transformed luxury into lived culture, turning fans and guests into the heroes of the night and cementing the brands as contemporary icons.