OASIS BY LUCID
Dive into the roots of lucid and experience the brand’s heart and soul beneath the vast sky of the californian desert. This immersive installation offered visitors of the busy luxury master’s expo a moment of stillness - an oasis of calm amid the noise. Once settled into the vehicle, guests leaned back as the led canopy above responded to the car’s soundsystem, washing the space in a gentle, meditative glow. Under this digital sky, visitors slow down, connect, and truly feel the flagship of lucid - a contemporary icon of electric luxury.
SCOPE OF WORK
INTERACTIVE HYRBID BRAND EXPERIENCE
AGENCY
MCH Global
ROLE
CREATIVE DIRECTOR
RESPONSIBILITY
CONCEPT & CREATION
CONSUMER EXPERIENCE & JOURNEY DEVELOPMENT
ART DIRECTION AND AESTHETIC DEVELOPMENT
CONTENT AND STORY DEVELOPMENT
TECHNICAL AND PRODUCTION ALIGNMENT
CREATIVE OVERSIGHT ACCROSS DISCIPLINES
PRODUCTION ALIGNMENT
QUALITY CONTROL AND FINAL DELIVERY
ON-SITE CREATIVE DIRECTION