THE RECLAIMED COLLECTION
Countless lost luggage pieces, each hiding unseen stories and forgotten garments, were transformed into “the reclaimed collection” — a runway triumph where sustainability and high fashion collide under the bright lights of copenhagen fashion week 2025. This three-day immersive experience for vips, influencers, and brand ambassadors brought perwoll’s renewal power to life as designer victoria lee turned abandoned clothing into a full collection, premiering in the historic hangar h at cph airport.
SCOPE OF WORK
3 DAY VIP EXPERIENCE
VIP GUEST & TRAVEL MGMT
VIP DINNER (CULTURAL PARTNERSHIP ACTIVATION)
FASHION SHOW INCL. COLLECTION PREMIERE
BRAND AMBASSADOR PHOTO SHOOT
SPATIAL EXPERIENCES & ACTIVATIONS
TEMPORARY POP-UP KIOSK
PHYSICAL & DIGITAL ACTIVATIONS
AGENCY
OVAL, TBWA, PUK
ROLE
CREATIVE DIRECTOR
RESPONSIBILITY
IMMERSIVE CONCEPT CREATION
CONSUMER EXPERIENCE & JOURNEY DEVELOPMENT
CREATIVE OVERSIGHT ACROSS DISCIPLINES & QUALITY CONTROL
PRODUCTION ALIGNMENT
CLIENT FACING CREATIVE DIRECTION & CONSULTATION