THE CIRCUIT OF CREATIVITY
To highlight the EV6, Kia partnered with Munich’s Broke.Today and Germany’s Frankfurter Allgemeine Zeitung to create a film where the car’s electric power became a source of creativity - fueling an art installation that put the vehicle at the heart of the experience. The collaboration was amplified by a short documentary and a feature article, turning innovation into art and performance.
SCOPE OF WORK
BRANDED DOCUMENTARY PRODUCTION
ADAPTIONS FOR SOCIAL MEDIA & BRANDED DIGITAL CHANNELS
DIGITAL NEWSPAPER ARTICLE
CLIENT
KIA
ROLE
FILM DIRECTOR & WRITER
RESPONSIBILITY
SCRIPT & STORY DEVELOPMENT
VOICEOVER SCRIPTING & RECORDING
VISUAL DIRECTION
PRE-PRODUCTION CREATIVE LEADERSHIP
DIRECTING ON SET
COLLABORATION WITH CREW
POST-PRODUCTION OVERSIGHT
DEVELOPMENT & WRITING OF CONNECTED NEWSPAPER ARTICLE
DELIVERY AND PROMOTION
COLLABORATORS
PRODUCTION AGENCY - 760 STUDIOS
PRODUCER - PAUL GÜNTHER
DOP - PAUL GÜNTHER
2ND UNIT - KWAMI TENDAR
EDIT & COLOURS - PAUL GÜNTHER
TALENT - FILIN GUAS, ERIC MAYER, DANIELE CLAUDIO FAGGIOTTO
VOICEOVER - FILIN GUAS
MORE
READ THE NEWSPAPER ARTICLE HERE.