INSPIRED BY EQ
The “Inspired by EQ” campaign brought Mercedes‑Benz’s electric sub‑brand EQ to life. Sustainable amd contemporary values gave the impulse to collaborate with inspirational leaders. Their portrait films introduced the narrative and ignited an immersive, interactive campaign across digital and physical spaces with consumers becoming part of the tale - experiencing the brand, the vision, and the values as one seamless, unforgettable journey.
SCOPE OF WORK
BRANDED DOCUMENTARY PORTRAIT PRODUCTION
ADAPTIONS FOR SOCIAL MEDIA & BRANDED DIGITAL CHANNELS
AGENCY
AVANTGARDE
ROLE
FILM DIRECTOR
RESPONSIBILITY
SCRIPT & STORY DEVELOPMENT
VISUAL DIRECTION
CASTING & FITTING
PRE-PRODUCTION CREATIVE LEADERSHIP
DIRECTING ON SET
COLLABORATION WITH CREW
POST-PRODUCTION OVERSIGHT
DELIVERY AND PROMOTION
COLLABORATORS
PRODUCTION - AVANTGARDE
PRODUCER - JOHANNES HUTNER, MICHAEL RETZER
PRODUCTION ASSISTANT - STEFANIE GANZER
DOP - LORENZ WEISSFUSS, KWAMI TENDAR
2ND UNIT - CORY WAGNER
CAMERA ASSISTANT & BTS - TOBIAS NICKEL
EDIT - KWAMI TENDAR, CORY WAGNER
COLOURS - KWAMI TENDAR, CORY WAGNER, TOBIAS NICKEL
SOUNDDESIGN - KWAMI TENDAR, CORY WAGNER
TALENTS - STEFANIE GIESINGER, VERENA PAUSDER, FRIEDEMAN KARIG, JOY DENALANE, SEBASTIAN STEUDTNER, NIKO RITTENAU
