Beauty as attitude, moving beyond looks, detached from standards and norms. The global diversity campaign #myattitude brought this vision to life in a global rollout of campaign films, social media assets, and behind-the-scenes material. Over 200 assets in multiple languages, shot in only 10 days,  showcased on screens, in fashion and beauty magazines, and through printed OOH. It transformed an established, classic beauty brand into a modern, diverse icon. Enduring relevance among younger audiences.