TEMPLETON Y*U REBRAND
Snowboarding has always been more than a sport. It is about discovery and finding something very intimate and individual: a real NEW. This one is about YOU. The Snowboard brand Templeton got reinvented from the cradle and evolved from a sports brand towards progressive, inclusive fashion brand, designed for people who strive for self-discovery. Find your new self. Find your true self. Be Y*U.
SCOPE OF WORK
REBRAND
BRAND ANALYSIS
MARKET ANALYSIS
STRATEGIC BASIS
BRAND IDENTITY
LAUNCH CAMPAIGN WITH NEW COLLECTION
CAMPAIGN FILM
CAMPAIGN PHOTOS
PHYSICAL & DIGITAL BROCHURE
PHYSICAL EXPERIENCE AT ISPO
DISTRIBUTION
BRAND
TEMPLETON
ROLE
CREATIVE DIRECTOR & FILM DIRECTOR
RESPONSIBILITY
CONCEPT & CREATION
BRAND VALUES & MANIFESTO
VISUAL DIRECTION
SCRIPT & STORY DEVELOPMENT
CREATIVE OVERSIGHT ACROSS DISCIPLINES
PRODUCTION ALIGNMENT
CASTING & FITTING
PRE-PRODUCTION CREATIVE LEADERSHIP
PROUCTION & DIRECTING ON SET
POST-PRODUCTION OVERSIGHT & DELIVERY
DELIVERY AND PROMOTION
COLLABORATORS
PRODUCER - ANNA SOPHIE MEYER, DANIEL FRIEDL, MARINUS SCHUSTER
ART DIRECTION - ANNA SOPHIE MEYER
DOP - KWAMI TENDAR
EDIT - KWAMI TENDAR
VOICEOVER - SERAPHINA SCHWEIGER
PHOTOGRAPHER - NIKLAS NIESSNER
STYLING - ANDREA TZELEPIDES
HAIR & MAKEUP - MILKA BABIN
DESIGN TEAM - BENEDIKT HOFER & NIC MAIER
TIGER MODEL MGMT TALENTS - YAO SHIAO, NICOLAS MARUSA
Browse through the catalogue HERE.